AI & Travel: execution matters more than the idea

Artificial intelligence is emerging everywhere: text generation, itinerary suggestions, automated responses. The promises of time savings are enticing. However, despite this technological abundance, operational frictions persist. Teams produce faster, but inconsistencies remain.

The reason is simple: AI alone cannot fix a system that is not structured.

The illusion of "AI-first" tools

Many tools today approach travel solely through the lens of generation. They shift the problem: they accelerate the production of "words" but do not understand the "business logic".

• Pure Generative AI ignores dependencies (e.g., transfer time between a flight and a ferry).

• The Illusion of Fluidity: It produces readable results, sometimes impressive, but often unusable without a thorough human review.

Why AI fails without structure (the GIGO principle)

In computing, the GIGO (Garbage In, Garbage Out) principle applies more than ever to AI. If you provide a model with fragmented data (emails, PDFs, excels), it will:

1. Interpret Instead of Calculate: Fill in the gaps with probabilities, creating major logistical risks.

2. Amplify Disorder: An error generated at the speed of AI is harder to correct than a manual error.

To be useful, AI needs a working framework. It should not operate on free text but on structured objects where each constraint (schedule, budget, availability) is an immutable rule.

From gadget AI to operational intelligence

The true value of AI in tourism is not creative; it is assistive. In a structured environment like Cocohop, AI changes its role:

• Reliable Acceleration: It writes from a "Single Source of Truth", ensuring that the text corresponds 100% to the reality of the booking.

• Reduction of Cognitive Load: It manages repetitive tasks (formatting, adapting media) to allow the expert to focus on value arbitration.

The question every Tour Operator must ask

AI does not correct chaos; it accelerates it. Before adding an AI layer, the question is not "Which model to use?" but "What data structure will it rely on?".

Without a working system, AI is an expensive gadget. With a robust structure, it becomes the scalability lever that will allow agencies to dominate the market by 2030.

Learn more…

Can AI replace a travel advisor?
No. AI excels in processing data and formatting, but it lacks ethical and emotional discernment. It reduces administrative time (up to 70%) to give back to the advisor their role as an expert.

What is structured data in tourism?
It is information organized in such a way that a machine can understand it unambiguously (e.g., JSON format precisely identifying a flight, a room, or a transfer with its own constraints).

Why does Cocohop speak of a "Working System"?
Because for AI to be effective, it must be integrated into the daily workflow (quotes, itinerary, billing) and not be an external tool disconnected from the reality of bookings.